Last Updated: 30/05/2024
Wildfire customer privacy notice
This privacy notice tells you what to expect us to do with your personal information.
Our contact details
Post: Highland Road, Leamington Spa, Warwickshire, CV32 7EQ, GB
Telephone: 07810891818
Email: info@wildfireatwork.co.uk
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
• Names and contact details
• Addresses
• Purchase or account history
• Payment details (including card or bank information for transfers and direct debits)
• Health information (including dietary requirements, allergies and health conditions)
• Website user information (including user journeys and cookie tracking)
• Photographs or video recordings
• Call recordings
• Records of meetings and decisions
• Information relating to compliments or complaints
We collect or use the following information for the operation of customer accounts and guarantees:
• Names and contact details
• Addresses
• Payment details (including card or bank information for transfers and direct debits)
• Purchase history
• Account information, including registration details
• Information used for security purposes
• Marketing preferences
We collect or use the following information for service updates or marketing purposes:
• Names and contact details
• Addresses
• Marketing preferences
• Location data
• Recorded images, such as photos or videos
• Call recordings
• Purchase or viewing history
• IP addresses
• Website and app user journey information
• Records of consent, where appropriate
Lawful bases
Our lawful bases for collecting or using personal information to provide services and goods are:
• Consent
• Contract
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
• Consent
• Contract
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
• Consent
• Contract
Where we get personal information from
• People directly
How long we keep information
We keep your personal data only for as long as required by us to provide the services you have requested, comply with the law or to support a claim in court. You may review or update the information that we hold about you, or if you wish, request the removal of any information about you.
Who we share information with
Data processors:
Campaign Monitor - This data processor does the following activities for us: Operate marketing systems
Funnel Sketchers - This data processor does the following activities for us: Operate Marketing Systems
Other organisations
• Organisations we’re legally obliged to share personal information with
• Publicly on our website, social media or other marketing and information media (where appropriate)
Your data protection rights
Under data protection law, you have rights including:
Your right of access - You have the right to ask us for copies of your personal data.
Your right to rectification - You have the right to ask us to rectify personal data you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure - You have the right to ask us to erase your personal data in certain circumstances.
Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal data in certain circumstances.
Your right to object to processing - You have the right to object to the processing of your personal data in certain circumstances.
Your right to data portability - You have the right to ask that we transfer the personal data you gave us to another organisation, or to you, in certain circumstances.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent.
You don’t usually need to pay a fee to exercise your rights. If you make a request, we have one calendar month to respond to you.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated
30 May 2024
ABOUT WILDFIRE
Wildfire is the trading name for Wildfireworks Ltd, registered in England and Wales no 5463760.